Smoothing, texture and the end of the frizz war.

If your morning routine is thirty minutes of fighting your own hair, a smoothing treatment will give you that time back. Done properly, it cuts drying time dramatically, kills frizz for months and leaves your natural texture intact rather than poker-flat — unless flat is what you want.

Keratin vs Brazilian Blowout

Both smooth. They behave differently.

• Keratin treatments tend to give the most dramatic reduction in curl and volume, with a longer post-service waiting period before your first wash.
• Brazilian Blowout smooths and seals with essentially no downtime — you can wash and style the same day — and keeps more of your natural movement.

Which one you want depends on how much of your curl you actually want to lose. Say that out loud at the consultation; it’s the deciding factor.

How long it lasts

Expect roughly three to five months depending on your hair, your wash frequency and your shampoo. Sulphate-free is not a marketing preference here — sulphates strip the treatment out early.

Repair and conditioning

Not everything needs a smoothing service. Sometimes the answer is a deep-conditioning or bond-building treatment to bring elasticity back before any color work happens. Your stylist will tell you which order these belong in — treatment first, color second, is often the difference between a good result and a disappointing one.

Perms and texture

Going the other way — modern perming for body and movement rather than eighties curl — is available with several of our stylists. It suits fine, flat hair beautifully and is far gentler than its reputation.

The menu

Durations are honest starting points. Pricing is set by your stylist and quoted at consultation.

Aftercare

Sulphate-free shampoo from day one, and wait the full recommended period before your first wash on a keratin service.